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Film, television, animation and radio are often referred to as “Show Business”. The business models of media are unique and diverse. The media industry is one of few that deals with intangible—or conceptual, non-material goods. As such, there is no single method of operating in the media industry; each media organisation or company can operate on its own business model.

This course prepares students to transition into the film industry by exploring the different business models associated with the media industry, as well as the advanced business skills students will need in becoming media professionals. It explains how media productions are financed and the business models that are used for successful completion and uses examples in the film, television and radio industry, as well as the distribution and release processes and how profit/loss are incurred.

Students should learn and explore the different business processes needed to finance a media project, how to develop a long-term business model for themselves and how to create sustainable business practices. This will allow students to focus on post-graduation opportunities and prepare them for an industry undergoing rapid change. Students will explore the notion of media businesses domestically and internationally, as well as ethical standards and the need for Multi-cultural and Indigenous broadcasting in the Australian cultural landscape.

This course will explore how to incubate a Media Business from start-up through to commencement of business. The areas of business management and financial models will provide insights into the media industry. How to develop an ASIC registered business, advanced budgeting, media legal systems, national and state funding bodies and the business behind broadcasting will also be explored. Also, how to apply for grants, how to attract business clients, how to deal with `pitching' to television networks and commissioning editors and negotiating with other film producers (such as `Co-Productions' will be discussed to assist final year students in making the transition to becoming successful media professionals.