| Semester 2, 2023 Online | |
| Units : | 1 |
| School or Department : | School of Creative Arts |
| Grading basis : | Graded |
| Course fee schedule : | /current-students/administration/fees/fee-schedules |
Staffing
Course Coordinator:
Overview
Television and Radio distribution has changed significantly over the past two decades. The traditional broadcast model is still relevant but it has given way to a range of other services. From Youtube to Facebook live and Instagram, the online space is carrying a significant amount of content. This does not account for pay television, Video on Demand, streaming services and a range of other products all seeking to get content to the audience and make money in the process.
What of the audience, the consumer? Does this meet the needs of the people? Students undertaking this course will meet leaders in the field and hear of the rationale behind services like ABC iView, Fetch, Foxtel and the like. Know the options, how these can be used effectively becomes important for the contemporary artist in broadcast.
Students undertaking TVR 1004 will gain an insight into the function and role of the variety of organisations that work as a part of the distribution network of product aimed at specific audiences. Students will undertake research and analysis of the variety of product offered within different channels. As part of this process the student will review production values, approaches and engagement with the audience.
Students will build a solid body of work around the channels and move to develop their own product employing key findings from their research. Key elements will include identification of audience, appropriateness of the channel, what limitations or opportunities might exist, and how the overall product is presented. The role of social media as an agent in building an audience and awareness will be explored and applied. Leaders in the industry, including the ABC (radio, Tv and iview), commercial production houses and some international organisations will be providing guest speakers.
Course learning outcomes
On successful completion of this course students should be able to:
- Identify and discuss the various types of distribution channels and their value to the consumer
- Synthesise various production values and durations of content to productions
- Apply social media principles to promote to and engage an audience
- Create video and audio product informed by research.
Topics
| Description | Weighting(%) | |
|---|---|---|
| 1. | Introduction to video based channels | 20.00 |
| 2. | Introduction to audio based channels | 20.00 |
| 3. | Identify what is an audience | 15.00 |
| 4. | Production planning | 20.00 |
| 5. | Develop a pitch document | 25.00 |
Text and materials required to be purchased or accessed
Student workload expectations
To do well in this subject, students are expected to commit approximately 10 hours per week including class contact hours, independent study, and all assessment tasks. If you are undertaking additional activities, which may include placements and residential schools, the weekly workload hours may vary.
Assessment details
| Description | Group Assessment |
Weighting (%) | Course learning outcomes |
|---|---|---|---|
| Report | No | 30 | 1 |
| Recorded/rendered work 1 | No | 35 | 2,3 |
| Recorded/rendered work 2 | No | 35 | 3,4 |